Chipotle Follow-up

Dear Chipotle,

On September 21, 2010, I wrote you inquiring about a Chipotle rewards program or punch card. I was told that this is in the works, but as of the last time I ate at Chipotle (last week sometime), I didn't see any news about this. Is there any progress with that?

I also sent a follow-up email about an idea for a point system where customers can select from a menu of benefits such as free chips or guacamole. I never got a response on that.

I wanted to commend you on a small detail. I've always been annoyed that the lemon slice tub by the drinks didn't have tongs. There was always a plastic fork in there, but it wasn't effective and people would always just end up putting their hands in there. I thought about writing to suggest tongs, but before I even got the chance, they magically appeared. I now feel much better about the sanitation of my lemon slices.

Chipotle, you still have the best barbacoa tacos ever. I love you! Ole'!

Warm Regards,

Michelle Cole

Chipotle's Delightful Reply:

Dear Michelle,

Thanks for writing to us. Our loyalty program is still in the works but not quite ready to be rolled out yet. We are working hard to make sure it is very unique to Chipotle and unlike anything you've seen at any other restaurant or business. It's taking us a bit longer than we originally thought, but I promise we'll roll it out, hopefully sooner rather than later.

I apologize that you never received a response on your second email regarding a point system. We do respond to every comment we receive so I'll look into seeing where that one might have ended up. I just searched our system and didn't find anything from you. Did you, by chance, send it under a different email address?

We are happy that the appearance of tongs for our lemons made you happy and that you love our barbacoa tacos. Thanks for the positive feedback.

We hope to see you again soon!